Cookie Policy
This Cookie Policy is effective as of June 25, 2026.
Last Updated: June 25, 2026.
General Fusion may update this Cookie Policy from time to time to reflect changes in legal requirements, Website functionality, or the use of cookies and tracking technologies. Updates will be posted on the Website. Continued use of the Website constitutes acceptance of the updated Cookie Policy.
- Introduction
The Website uses cookies and similar technologies (may include pixels, web beacons, and analytics tools) to improve functionality, personalize content, analyze Website traffic, and enhance user experience.
Cookies and similar technologies may also be used in connection with analytics, embedded content, and communications.
Where required by applicable law, cookies that are not strictly necessary will be used only with your consent. You may manage your cookie preferences through available consent tools or browser settings.
Please refer to the Privacy Policy for further information about how personal information is collected, used, and disclosed.
Where required by applicable law, your consent to non-essential cookies will be obtained through appropriate mechanisms before such cookies are used.
- What Are Cookies?
Cookies are small text files stored on a user’s device that allow websites to function efficiently and recognize users across sessions.
- Types of Cookies We Use
Necessary Cookies
These cookies are essential for:
- Website security;
- Navigation;
- Session management;
- Accessibility;
- Form submissions.
Without these cookies, the Website may not function properly.
Analytics Cookies
Analytics cookies help us understand:
- Visitor behavior;
- Website performance;
- Content effectiveness;
- Traffic patterns.
Examples may include:
- Google Analytics
- Microsoft Clarity
Marketing Cookies
Marketing cookies may be used to:
- Measure advertising effectiveness;
- Deliver relevant content;
- Support embedded media services;
- Analyze engagement.
Examples may include:
- YouTube
- Vimeo
- Advertising and social media partners
Some cookies may involve the processing of personal information, including online identifiers such as IP addresses or device identifiers, in accordance with applicable data protection laws.
- Managing Cookies
Users may manage cookie preferences through:
- Browser settings;
- Cookie consent banners;
- Third-party opt-out tools.
Disabling certain cookies may impact Website functionality.
- Third-Party Cookies
Third-party providers may place cookies or similar technologies through the Website, including analytics providers, media platforms, and other technology partners.
These third parties may collect or receive information about your use of the Website over time and across other websites and may process personal information in jurisdictions outside of your location.
General Fusion does not control third-party cookie practices and encourages users to review applicable third-party privacy policies.
- Legal Basis for Use of Cookies
Where applicable under international data protection laws, including the European Union General Data Protection Regulation (GDPR), General Fusion relies on:
- User consent for non-essential cookies (such as analytics and marketing cookies); and
- Legitimate interests for strictly necessary cookies required for the operation and security of the Website.
Users may withdraw or modify their consent at any time through cookie preference settings.
- Do Not Track Signals
Some web browsers may transmit “Do Not Track” signals. The Website does not currently respond to such signals. Users may manage tracking preferences through cookie settings and tools described in this Cookie Policy.
- Contact Information
Questions regarding this Cookie Policy may be directed to:
General Fusion Inc.
Attn: General Counsel
6020 Russ Baker Way
Richmond, British Columbia
Canada V7B 1B4
Email: info@generalfusion.com
Media inquiries: media@generalfusion.com
Website: https://generalfusion.com